About Kotler Award

A Better World Through Marketing

The Kotler Awards are designed to enhance the competitiveness of the national industry by encouraging and disseminating examples of individuals and companies that create innovative value for customers and achieve successful market performance through various marketing competitiveness-enhancing activities.

This award system aims to provide the direction for the most rational and accurate marketing activities in the face of rapid changes in the market environment, which is more important than any other activity.

The Kotler Awards were developed to honor true excellence in the field of marketing and business management worldwide. The Kotler Award recognizes the best professionals in marketing, communications, and business management. At the same time, it aims to raise awareness of the creativity and authenticity provided by practitioners who are at the forefront of their profession. This award also serves as a platform to showcase new startups and unique innovations that have set new standards for the industry, highlighting winning strategies in the era of digitization and the Fourth Industrial Revolution.

The objectives of the award

Honoring and celebrating outstanding key influencers for their exceptional performance in the world of marketing globally.

A significant opportunity to network with prominent figures in the field of marketing and to build new bridges in the business world.

A platform for exchanging and keeping up with the latest strategies, trends, innovations, and technologies in the global market.

To serve as a symbol of motivating others to strive for their fullest potential in achieving more.

Judging criteria

The Kotler Awards are designed to enhance competitiveness by encouraging and disseminating examples of individuals and companies that create innovative value for customers and achieve successful market performance through various marketing competitiveness-enhancing activities. The judging is carried out by a committee of top marketing experts, adhering to the belief that “every business endeavor is global,” and the awards are designed to promote excellence. The judging will rely on all achievements and performance over the past year. The final selection of winners will be based on a public poll and evaluation by professional judges on several criteria.

Resource Management

Effectiveness

Sociality

Innovations

Strategy and Foresight

Categories

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